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About Live Frankly

The genuinely good lifestyle guide you can trust

We cut through the noise, with something worth saying.

Our mission is simple

"Every brand is preaching sustainability, these days. We feature the brands who are walking the walk, not just talking the talk."

Our theory of change

  • We can’t negotiate with the climate crisis. We can’t stop ice caps from melting with impressive-but-largely meaningless ‘by 2050’ goals.
  • We can’t say we care about people in the UK, and then exploit them across the world for profit.
  • But, we can start being honest.
  • We can cut through meaningless talk and support meaningful action.
  • And that’s how we can genuinely change things for the better.

"A million candles burning for the help that never came…"

Leonard Cohen

What we do

Ethical journalism funded by the good guys.

Our articles make it easier for you to live in line with your values. You know, when you ask is Primark really any different to other high-street fashion brands? Or what does organic really mean? Or even, I’m one of 7 billion people on this planet, why does what I do matter? Our articles delve into all of this so you can start to decide what you really stand for.

Our directory is dedicated to making your everyday choices count.

If you don’t believe in modern slavery, we have a whole directory of fashion brands you can shop from where women (because it’s mostly women) don’t work in sweatshops and face gender-based violence on a daily basis.

We have a whole section dedicated to brilliant food brands that are working with nature and deliver straight from the farm to your door. This includes fantastic restaurants that support these farmers.

And we highlight the body care and beauty brands that use natural and organic ingredients and, importantly, don’t use toxic petrochemicals and ingredients.

All the brands we feature go above-and-beyond in the work they do because they recognise the climate crisis, the injustices in their industries and they know there’s a better way. They’re proving business can be done differently.

This is important, difficult and incredible work.

We make it easy for you to support them. And you can do this by reading and learning from the founders’ experience and expertise or by making the brand your go-to option.

Five key philosophies for how we change the world with Live Frankly:

1. Be honest.

The world is full of problems. The solution? To be honest about the problems and the challenges to solving the problems. We’ll get things right. We’ll get things wrong. The important thing is to act, honestly measure, pivot, repeat.

2. Impact is more important than intention.

Our good intentions are what the road to a deepening climate and human crisis is paved with. Our good actions are what change that path.

3. Do less harm. Not just more good.

Good actions don’t balance out not-such-good actions. In fact, they potentially have a placebo effect – making us think we’re having more of a positive impact than we actually are. We need to eat less meat and eat better, shop less and shop better, travel less and travel better. We need to do less harm. Less is more.

4. You’re a hypocrite. Own it.

We live in an imperfect world. We are not going to be perfect. That’s OK. Own the compromises. Don’t let perfect be the enemy of good… but don’t settle for good either. Keep making better choices.

5. It’s OK to ask the questions and not have all the answers.

When you are a trailblazer, a pioneer, a pathfinder, the answers aren’t all laid out for you.
But, it’s more important to ask the right questions and to be OK with not having all the answers than it is to stick with wrong answers. It’s also OK to discover it wasn’t the right question to be asking in the first place.

The Team

Lizzie Rivera

LIZZIE RIVERA is the straight-talking founder of Live Frankly bringing a decade’s worth of journalism experience with her. Her focus is on impact and her favourite question is: “So What?”

Frankly, she’s not a fan of the words ‘ethical’ or ‘sustainable’ but the Google Search algorithm demands she uses them.

Despite how hard she tries, she doesn’t believe offsets are the answer. This is hugely inconvenient because prior to Live Frankly she was building up her Avios points quite nicely. She is wondering if she flies as a ‘companion’ does this count as carbon-footprint-free?

Sean Buchan

SEAN BUCHAN is an agitator – the good kind – sitting at the intersection of activism and marketing. He has nine years of ethical marketing experience, including running an ethical digital agency and having a book thrown at him by Bob Geldof. It’s a long story.

Francesca Carpani

FRANCESCA CARPANI is a recent graduate who focused her studies on socio-political topics such as feminism, racism, heteronormativity, multiculturalism, immigration, and media representation. She cares strongly about equality and inclusivity. She is passionate about spreading positivity.

Matt Bilbow

MATT BILBOW is a Senior full stack engineer with over 17 years experience.

Matt overseas the development of the Live Frankly system, heads up all things technical and is our first port of call when the printer doesn't want to play ball.

Oliver Carswell

OLIVER CARSWELL is the linchpin of Live Frankly’s video production team. He loves a creative challenge, which is great because his job is to create engaging videos for the website and socials.

Ollie says that during his time at Live Frankly he has learned a lot more about some of the issues we face in our society that he knew were there but never put the time into investigating. This makes him a great recruit for Live Frankly as this is the audience we are talking with.

Sinead Mallen

SINEAD MALLEN is an all-round brilliant human. Everyone should have a Sinead in their lives (but you can’t have her, because she’s ours).

As partnerships manager, Sinead is likely to be your first contact at Live Frankly. You’ll probably find emails from her really late at night or early in the morning. This is because she insists on working all hours.

Not really. She’s a mum and her little human dictates her days. We wouldn’t have it any other way.

Joe Mcguire

JOE MCGUIRE has been an advisor to, and champion of, Live Frankly from its inception. He is a rare beast – a successful sales director who is sold on the idea of collective altruism. He is focused on ensuring Live Frankly is a sustainable business, measured by impact as well as profits.

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