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69b Boutique

  • What:

    Casual clothing
  • Why:

    For a superlative shopping experience
  • Where:

    Various
  • Buy now :

69B BOUTIQUE: WHAT IS IT?

69b Boutique is a truly rare phenomenon, with both a physical shop in London’s Broadway Market and an online store.

Established in 2011, 69b Boutique showcases an impressive range of ethically made pieces from around the world. Whether it’s a bold dress, traditionally crafted jewellery or socks made from reclaimed plastic bottles, 69b serves as a one-stop sustainably-sourced shop. 69b Boutique proudly claims to be ‘London’s first store dedicated to a better fashion industry’.

This means matching ethics with aesthetics. Founder Merryn Leslie has her own criteria for vetting cool brands to make sure they are sustainably manufactured and come from an ethical supply chain.

Before opening her own store, Merryn worked as a fashion director for fashion magazines i-D, Vogue and Bazaar. She is a pioneer of stylish sustainable fashion, handpicking the items her shop sells. Being selected to appear in her store is considered an honour.

69B BOUTIQUE: HOW SUSTAINABLE IS IT?

Stocking around 50 different brands, 69b claim that each brand is working sustainably in some way.

Some brands work with only organic fabrics; Toba creates clothes that are 100% GOTS-certified organic cotton and Monkee Genes use 100% organic cotton in their denim range.  Others, such as ECOALF, champion reclaimed materials made from recycled plastic bottles and fishing nets. 69b are passionate about ensuring all brands showcased are fair trade, from established brands such as People Tree to smaller teams such as Riyka and Diarte.

69b states that all brands are fair trade although may not be Fairtrade-certified due to the brands being smaller and not being able to afford certification.  People Tree regularly visits its factories in Nepal, Kenya and India to make sure all workers are treated with respect and are paid fairly.  Whereas Diarte works only with factories close to its HQ in Italy, so it can regularly ensure high working standards.

Many of the brands like to sprinkle a little extra goodness by giving back. Good News is a contemporary shoe brand that donates shoes to migrants and refugees in Europe. The jeans brand Kings of Indigo, provide a repair service to reduce the amount of clothing sent to landfill.

69B BOUTIQUE: WHERE CAN I BUY IT?

Get excited for this one: head to 69b Broadway Market, London E8 4PH 69B. Go on a Saturday to hoover up street food snacks… but maybe do this before you try on clothes.

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