GUNG HO: WHAT IS IT?
Gung Ho is a proud female-owned business that operates with a guiding principle: Good print. In a good home. For a good world. This London-based company is on a mission to infuse more positivity into the world around you. Through intricately hand-drawn designs, they create items for your home that are jam-packed with meaning, with the hope that you’ll surround yourself with bold designs that reflect your passion and beliefs. Each design campaigns for a different cause, drawing inspiration from societal and environmental issues to craft thought-provoking stories of positivity.
Originally founded as a clothing brand with the same ethos, Gung Ho pivoted in May 2024 to focus on the home and lifestyle space. On their online shop, you can find original fabrics from their collections, cushions to jazz up your sofas, beds, and chairs, as well as aprons, napkins and wallpaper. All these items come from a brand committed to minimising its environmental impact and supporting charities connected to the causes their designs represent.
Gung Ho also collaborates with a number of incredible pioneers in the sustainable community to host themed supper clubs, beach cleans, and events to campaign about the issues they care about and give a platform to other artists passionate about change. They are incredibly welcoming and encourage their community to bring along friends who might not typically attend such events to open the conversation.
Gung Ho exists because they believe that, together, we can create a movement that goes beyond planet-friendly actions to start conversations about the causes we stand for.
Gung Ho’s best-sellers:
Easy Tiger Organic Oven Gloves
£45.00
Stay Wild Organic Apron
£55.00
Zero Waste Knitted Bee Cushion
£95.00
GUNG HO: HOW SUSTAINABLE IS IT?
From championing the beauty of British biodiversity to highlighting personal stories of displacement, and celebrating the global successes in wildlife conservation, Gung Ho’s prints delve into complex issues with intricate detail. Their bold, hand-drawn and painted prints are designed to make a statement.
Over the years, Gung Ho has nurtured strong relationships with their suppliers, with some partnerships lasting over seven years. Gung Ho believes in a positive and transparent supply chain and they make everything in the UK, except for their fabric, which is imported before it’s printed locally. Committed to protecting the environment and animal welfare, Gung Ho adheres to all local, national and international laws and regulations concerning working conditions, environmental management and ethical business practices across their operations.
They believe that great design can also be good for the planet. From working with natural and sustainable fabrics to eco-friendly cushion fillings, Gung Ho does the research to ensure they tread with as small a footprint as possible.
All of Gung Ho’s wallpapers are made to order, printed on FSC-certified paper using environmentally friendly, durable and Lightfast inks that can prevent fading for up to 100 years. Their fashion fabrics, including regenerative organic silk and organic cotton hemp, are end-of-roll materials from past collections, printed with AZO-free and Oeko-Tek certified inks in Gloucestershire. They’ve also introduced a line of made-to-order furnishing fabrics, encouraging upcycling and breathing new life into cherished items.
Their cushions are crafted from organic cotton, made and printed in Gloucestershire in small batches, or made-to-order and knitted by a small maker in London. The cushion inserts, made from sustainably sourced British sheep’s wool, are produced in the UK and are hypoallergenic.
Gung Ho’s aprons, tea towels, napkins, table cloths and oven gloves are all made from 100% organic cotton, produced in small batches in Cheshire.
Their artworks are either upcycled vintage prints or carbon-neutral prints, created by founder Sophie in a silk screen printing studio in London. If you fancy commissioning something personal, they also offer commissioned work.
Their packaging is biodegradable and recycled. They use soy inks on recycled paper for tissue paper and stickers, and their labels and cards are made from recycled kraft paper, with care labels crafted from 100% recycled threads.
Gung Ho donates 10% of their net profits to charities aligned with issues depicted in their designs. As Sophie explains: “We want to give back to the organisations that work with the issues represented in our designs. This means each design can help benefit the cause it champions”.
