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JulieMay Lingerie: What is it?
Do you ever find that your skin can feel extra sensitive and even your underwear is creating discomfort?
Allow us to introduce you to Juliemay Lingerie: the brilliant brand that specialises in making ultra-soft, super breathable, naturally hypoallergenic bras and briefs.
This supportive and stylish lingerie is made from Organic Pima Cotton and silk with delicate lace trimmings and floral detailing.
Alongside the elegance, intricacy and quality of their pieces, Juliemay stands out for their gentle touch: no synthetics, no harsh chemicals, no exposed elastics, latex-free and nickel-free. As such, Juliemay are accredited by AllergyUK and endorsed by Menopause Experts as being suitable for people with sensitive skin, skin conditions such as eczema and people with allergies to synthetic fibres.
JulieMay Lingerie’s best-sellers:
Rosie – Silk & Organic Cotton Lace Full Cup Wireless Bra
£70.00
Debbie – Lace Organic Cotton & Silk Plunge Bra
£73.00
Valentina – Silk & Organic Cotton Underwired Full Cup Support Bra
£72.00
JulieMay Lingerie: How sustainable is it
JulieMay is not only gentle on your skin but also on the planet. The brand avoids harmful dyes, bleach and harsh chemicals, opting instead for eco-friendly detergents and softeners throughout its production process. Its organic Pima cotton is sustainably sourced from farms near Hong Kong, while the ethically produced mulberry peace silk used in its designs allows silkworms to hatch naturally, making it a more compassionate choice than conventional silk.
All JulieMay garments are designed in the UK and made at the brand’s exclusive factory in Hong Kong, which has strong community ties to founder Tiffany. Having full ownership of the production site allows JulieMay to maintain close control over its supply chain, ensuring consistently high quality, safe working conditions, and strong ethical oversight. The team of 23 garment professionals is paid above the average living wage in Hong Kong and works in a safe and supportive environment. The factory also collaborates with local farmers to source organic Pima cotton and fair trade peace silk, both chosen for their comfort and conscience. Other materials include elastic encased in cotton to prevent irritation, and nickel-free acrylic hardware, while lace is sourced externally but held to the same rigorous standards. Products are transported via land and cargo ship, and packaging is currently made from recyclable paper, with plans to transition to FSC-certified materials. The brand is also exploring the use of natural dyes and developing more comprehensive end-of-life recycling options.
JulieMay partners with Greenspark to support global sustainability initiatives. For every order placed, a tree is planted through the Eden Reforestation Project, while contributions to the Plastic Bank initiative help families in countries such as Haiti and Indonesia earn a living wage by collecting plastic waste. These environmental efforts reflect the same care and thoughtfulness that define the brand’s approach to lingerie.
JulieMay also plays an active role in community and charitable initiatives. The brand donates deadstock items and supports organisations such as Smalls for All, Uncommon Threads and Bra Recyclers. It regularly contributes to environmental causes and continues to advocate for greater awareness around women’s health, sustainable fashion and inclusive beauty.
JulieMay Lingerie: Where can I buy it?
Support brands that care. Live Frankly subscribers get 15% off JulieMay Lingerie.
Sign up to unlock the code and T&Cs.
