My Little Green Wardrobe

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  • UK

My Little Green Wardrobe: What is it?

Being a parent is already filled with enough guilt – and not enough time. So, shopping for cute, sustainable kids clothing should be a lot easier than it is. Or was. Enter My Little Green Wardrobe…

My Little Green Wardrobe (MLGW) is the brilliant new website that exclusively features ethical and sustainable children’s clothing brands, all pre-vetted, to make it easy to shop more consciously. Think of it as a one-stop shop where you can dress your kids from top-to-toe in good quality clothes. 

As a new mum, Lucy Todd, owner and founder of MLGW, set out to create an easier way for conscious parents to dress their little ones.

“Shopping in a more ethical way shouldn’t be difficult. We’ve done the homework so you don’t have to,” she says. 

“We check out the brands that are genuinely acting in a more sustainable way, so you can shop safely knowing the clothes you buy are kinder to the planet and the people who made them. Use our simple guide to filter clothing according to the values most important to you.”

My Little Green Wardrobe: How sustainable is it?

My Little Green Wardrobe brands

Almost all of the clothes sold by My Little Green Wardrobe are made from 100% GOTS-certified organic cotton. Three of their brands are GOTS-certified: Müsli, Kite and Hunter & Boo, with others using a mix of sustainable materials. They only stock swimwear and outerwear made from recycled materials.

Both GOTS-certified cotton and Sedex-approved factories ensure workers are paid fair wages.

Their brands implement a variety of eco-friendly practices: using renewable energy; low water usage; no harmful chemicals; being part of clothing recycle schemes; designing clothes to avoid excess fabric waste; using off-cuts of fabric; using post-consumer waste; designing clothes to last and with room to grow. The majority of their brands also use compostable poly bags to wrap individual garments. Those that don’t are made from recyclable plastic, which MLGW then recycles.

All the brands MLGW work with are female-led and have set business goals on diversity, equality and inclusion. All say they promote equal access to those from ethnically diverse backgrounds, and say they are inclusive to those of mixed ability – as we work more closely together we will explore what this means in more detail.

Among their featured brands, many give back to good causes. Müsli gives time and funds to Care in Action, an organisation that takes care of orphans in Ukraine. Lilly + Sid supports charities such as Great Ormond street, who they collaborate with. Muddy Puddles supports Farms for City Children and recently donated waterproofs to the Rainbow Trust.

My Little Green Wardrobe

MLGW is a member of the Organic Trade Board, which is the trade body for organic produce in the UK. They also work with the Soil Association and are looking to become a member of 1% for the Planet.

For their packaging, MLGW uses tissue paper that is 100% recyclable and is printed using water-based inks. They have branded stickers that are printed on 100% recycled and biodegradable paper. Their envelopes are printed with water based dyes and are made from 100% recycled/recyclable/compostable paper.

My Little Green Wardrobe: Where can I buy it? 

Visit My Little Green Wardrobe


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