FIELD & FLOWER: WHAT IS IT?

Set up in 2010, Field & Flower’s original mission was to supply consumers with grass-fed, best-quality beef, directly to their home. Co-founder James Flower began by buying a single cow from his family farm in Somerset. He wanted to avoid the beef going to a livestock market and being lost in the food chain. Today, Flower still sources every bit of meat and fish that Field & Flower delivers. It’s not surprising the company has expanded to work with some of the best independent West Country farms and fishers.

The butchery offers everything from beef mince and steak to wild wood pigeon and ready-made chicken, mushroom and pheasant pie. Elsewhere, there’s incredible West Country cheese and fresh, sustainably sourced fish and seafood.

The jewel in Field & Flower’s crown, though, is its seasonal meat box offering. The team came up with the brilliant idea to put together meat and fish starter boxes showcasing what’s in season. At the time of writing, there’s a wild venison hamper, filled with easy-carve loin, venison loin medallions, pancetta-wrapped loin cannon and trimmed fillet.

FIELD & FLOWER: HOW SUSTAINABLE IS IT?

Beyond supplying consumers with great-tasting meat, Field & Flower has devoted itself to building a sustainable food system. This means it pays careful attention to where the meat and fish comes from, and treats farmers fairly.

Chickens are truly free range, and farmer Stuart Perkins rears his chickens in flocks of 200 (‘free range’ supermarket flocks often run closer to 10,000). Not all the meat is organic, as the focus is on free-range farms that work towards being preventative to disease. Animal welfare is paramount, and an animal’s wellbeing is never compromised simply to avoid the use of antibiotics (although there’s a specified withdrawal time for each animal which prevents the meat entering the food chain before it’s deemed safe).

The cattle are grass fed and forage throughout their entire lives – which is above and beyond the criteria set by the Soil Association. Fish is caught using pole and line by slow-moving day boats.

FIELD & FLOWER: HOW DOES IT WORK?

Field & Flower offer a flexible subscription service, and it’s safe to say that the amount of meat and fish you get for your money is generous. A small box with 20 servings contains two chicken breasts; a packet of beef mince; six pork, sage and black pepper sausages; two salmon fillets; six bacon rashers; twelve beef meatballs; four boneless chicken thighs; and a pack of teriyaki-marinated beef skewers – for a very reasonable £42.

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