PROJECT CECE: WHAT IS IT?

Project Cece is your curated collection of feel-good fashion. They do all the hard research by bringing together lots of different sustainable brands and websites into one platform, so you can do the easy shopping.

Standout womenswear brands include Live Frankly fave Birdsong and London-based P.I.C. Style who are renowned for their city-chic capsule wardrobe collection. Brazilian brand Sixty-Ninety knows how to make swimwear and sportswear to flatter the female form, while Baukjen has your relaxed essentials covered.

Ethical mens fashion is really coming into its own. British fashion brand To Be Frank has slogan tees down – a personal fave being “Frankie says, Don’t be a Donald”. Pants and socks will never be meaningless or boring again thanks to Brava Fabrics; while Kings of Indigo cater to all your denim needs and Ethletic prove footwear can be stylish, sustainable and ethically made.

PROJECT CECE: HOW SUSTAINABLE IS IT?

In a world where only 1% of all clothing is produced under fair working conditions, and mere 0.6% of the price that you pay ends up in the pockets of the person who makes the item, we need more websites like Project Cece.

Let’s start with Ethletic, because it’s so hard to find trainers that tick all the boxes. This German footwear company promises every step of the production process is ethical – from the (organic and Fairtrade) cotton grown in India to the natural rubber soles from FSC-certified forests in Sri Lanka to being assembled in Pakistan in a Fairtrade-certified factory.

This ethos runs through all the brands that feature on Project Cece. Brands listed on Project Cece fall into at least one of five main categories:
1. Fairtrade: Generally, every brand has to meet this as a basic requirement and show proof of already having had achieved this throughout their supply-chain or making huge strides towards towards doing so;
2. Environmentally friendly: materials used are sustainable i.e. organic cotton, Tencel, Econyl, linen, pinatex;
3. Vegan: no animal products are used in the fabrics, dyes, or glues.
4. Good cause: If a brand donates to charity, plants trees, gives away shoes.
5. Locally produced: The final production (sewing the fabric into clothing) happens in Europe.

Project Cece founders: Melissa Wijngaarden, Noor Veenhoven and Marcella Wijngaarden

As a small company itself, Project Cece relies on brands providing this information in an honest and transparent way. It is not a certification. Their goal is to give people the information you could obtain yourself from doing research and knowing the right questions to ask (new brands have to complete a form before being added to their site).

As their database of brands grows, Project Cece work to keep this information up-to-date, become stricter with their criteria and remove brands that are no longer up to scratch. Matt & Nat have recently been taken off their site, for example, and TOMS are under review pending answers to the questions Project Cece have recently sent them.

Project Cece is female-founded and owned. Impressively, all the tech was built from scratch by one of the co-founders, Marcella.

WHERE CAN I SHOP?

Head straight to their online store for womenswear, menswear and children’s clothes.

projectcece.co.uk

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