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WAWWA: What is it?
WAWWA is a fashionable unisex clothing brand that sells a range of outerwear and streetwear.
Their contemporary style marries practicality and comfort with a trendy, cool edge. Whether you’re hitting the streets or the hills, WAWWA is a go-to brand for great quality wardrobe essentials: t-shirts, sweatshirts, jackets, hoodies, across body bags, trousers and even the odd bucket hat.
Their range comes in an array of understated, muted neutrals and earthy colours and their garments work aesthetically as stand alone pieces or layered for a full WAWWA look.
While the majority of their products are designed to suit all genders, they also offer specific
styles for women, catering to those who prefer a more feminine aesthetic. Their goal is to
provide inclusive and diverse options for everyone.
WAWWA’s best-sellers:
Nell
Overshirt
£195.00
Zama
Shorts
£85.00
Messenger
Bag
£60.00
WAWWA: How sustainable is it?
When first deciding to create a clothing brand, WAWWA’s founders discovered how destructive the fashion industry is and became determined to do fashion differently. From the start, they have focused on clothing that puts people and the planet before profits.
In 2020, they took a significant step towards achieving their vision by establishing their own
micro-factory in Manchester. This allows them to have complete control over the production
process, ensuring a truly transparent supply chain. Plus they have an emphasis of training young people – all paid above living wage.
Over the years, they have also fostered strong partnerships with carefully selected factories. This includes a family-owned factory in Portugal who make quality clothes, are honest, treat their staff well and source solar power energy, a 100 year-old factory in Bolton that pays their staff well, knows their stuff and who WAWWA are able to work closely with on product development, and hat manufacturers in Manchester who refuse to work with fast fashion brands, are transparent and who helped WAWWA to find a more sustainable yarn for their hats.
They have visited all of their manufacturers, typically visiting the Portuguese one twice a year and UK factories monthly. The factories are all audited in line with the local government, as most work with bigger suppliers that ensure that they are audited regularly.
WAWWA are as particular about their materials as they are their factories. They select them for minimal damage to the environment and maximum durability. These include:
- Organic Cotton: Organic cotton uses around 70% less water and is free from pesticides,
meaning important water and soil resources are protected, and farmers are kept away from
harmful chemicals. - Dry waxed organic cotton: Waxed garments can be regularly reproofed to maintain performance
for many years, making them uniquely sustainable. The petroleum jelly and paraffin wax Hally
Stevenson’s use on WAWWA’s clothing’s fabrics is a bi-product from cracking crude oil to make fuels such as gasoline. - Recycled Ripstop (GRS Certified): Ripstop is a tough woven fabric using a special reinforcing technique that makes it resistant to tearing and ripping.
- Corozo Nut Buttons: Often described as nature’s ivory, the corozo nut drops naturally in the Ecuadorian rainforest and is then collected by locals.
- Recycled Zips and Recycled PET: All WAWWA’s plastic is made from recycled sources.
- Water-based inks: Free from harmful PVC resin and plasticisers. No harsh chemicals.
WAWWA is authentic in their goal to do good in the world. They are dedicated to inclusivity and diversity across their brand and uphold the 1+1 commitment, where they donate socks and hats to homeless shelters and organisations across the UK.
WAWWA clothing is completely free of any animal products.
WAWWA: Where can I buy it?
Urban Outfitters, Zalando, Surfdome, Know The Origin and a handful of indie shops including Cooshti, Bob Greens, The Mercantile, FIT, Seventh Seal and a range of others in Germany, Scandinavia and Simons in Canada!
Or, you can buy from the comfort of your sofa:
