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Researching and testing organic UK cosmetics and ethical beauty products to find ones that actually work and are genuinely ethical is a long process (trust us, we’re still going through it)…
There are a lot of beauty brands claiming to be natural and organic out there. Surprisingly, when it comes to marketing in the beauty industry, there is no regulation of the words âorganicâ or ânaturalâ. This means brands can use the word organic, even if organic products make up just 1% of their product. They can also claim to be natural if just one ingredient comes from a plant, despite the bulk of the product being made up of synthetic ingredients.
Unless you have access to the founder and can read an ingredient’s list like a chemist, it’s really hard to tell if a brand is genuine. We understand thatâs still a lot to ask. After all, isn’t self-care meant to be relaxing? Well, thatâs why we’ve done the hard work for you. We’ve put together a list of our favourite tried and true natural and/or organic cosmetics brands available in the UK.
The Live Frankly seal of approval:
These are really good brands, doing good things. To be included in this list, each brand has been given the Live Frankly seal of approval. We are not a certification, but we talk with every brand and ask them to complete a comprehensive questionnaire about their ethical standards before we feature them. No brand is perfect â weâre all operating in an imperfect world â but only purpose-driven brands that are working to change things for the better are allowed on Live Frankly.
We ask that workersâ rights and pay are ensured across the supply chain, that brands use sustainable materials, and want to know about their governance structures. This means you can be confident these brands are some of the most ethical and sustainable around. If you have any questions, please get in touch.
The best sustainable beauty brands at a glance:
MAKE-UP:
SKINCARE:
- Natural skincare designed to protect your skinâs natural barrier: Neve’s Bees
- Gentle skincare to support the well-ageing process: Anara Skincare
- Allergy-free and nut-free skincare for sensitive skin: Life Happens Skin Rescue
- Water-free skincare for sensitive skin: Lyonsleaf
- Farm-to-face skincare: Tarro
SUNCARE:
- All-natural sunscreen: Shade Sunscreen
- Organic mineral sunscreen: Organii
BODYCARE:
- Online and in-store wellness marketplace: Valley Mist
- Natural deodorant: Ben & Anna
- Intimate natural bodycare: Fair Squared
- Organic period products: Organyc
MAKE-UP BAG:
- Organic cotton make-up bag: Jenerous
Best sustainable makeup brands
Bomonde best-sellers:
Vegan Mineral Mascara
ÂŁ20.50
Vegan Foundation & Kabuki Set
ÂŁ48.50
Vegan Satin Lipstick
ÂŁ21.50
Bomonde | 100% natural mineral makeup
Bomonde offers authentic, no-nonsense, 100% natural mineral makeup that empowers individuals to feel confident in their skin.
Founded by Essjay, a semi-permanent makeup artist with over 20 years in the beauty industry, Bomonde was created with a deep understanding of clientsâ desires for natural, effective, and sustainable beauty solutions. Their extensive range of products, from vibrant shades to soft, natural blushes, offers something for everyone, even those who enjoy a bolder makeup look.
On their website, youâll find everything from beautifully crafted natural brushes to vegan mineral lip glosses that not only provide long-lasting color but also help combat dryness, leaving lips nourished and smooth. Committed to sustainability, Bomonde ensures that every choice you make, from the products you wear to their packaging, contributes to a greater good.
benecos’ best-sellers:
Plant-based nail polish
Available in 20 different colours.
ÂŁ4.95
Plastic-free Refill Palette
For eyes, lips and cheeks.
ÂŁ22.95
Natural Kajal pencil eyeliner
Available in different colours.
ÂŁ3.95
benecos | plant-based, cruelty-free makeup
Looking for natural plant-based and organic makeup that doesnât cost the earth? Well, look no further than benecos.
benecos offers a modern range of organic, plant-based and cruelty-free makeup at an affordable price. They pack them full of natural ingredients and, wherever possible, organically farmed raw materials that care for your skin. Plus, they steer clear of mineral oils, paraffins and silicones.
benecos hold certifications from BDIH COSMOS Organic and PETA cruelty-free. The Natural Care range is The Vegan Society certified.
Weâre huge fans of their innovative It-Pieces eyeshadow palettes. Their eye-shadows not only come in an array of beautiful colours to play with. Excitingly, they are also mix and match, which means you can personally curate your perfect palette. And thatâs not even the best part⊠The shadows are also refillable!
When youâve run out of your favourite shade, thereâs no having to waste money, or packaging, on replacing the entire palette. You can simply replace the individual colour. Or, switch things up and swap it out for an entirely new shade. The options and potential make-up looks are endlessâŠ
Best sustainable skincare brands
Neve’s Bees best-sellers:
âHappy Daysâ Cleansing Balm
ÂŁ24
Lemon & Orange Cuticle Butter
ÂŁ8
Natural Deodorants
from ÂŁ12.50
Neveâs Bees | Natural Skincare designed to protect your skinâs natural barrier
Neveâs Bees creates 100% natural skincare powered by the magic of natural ingredients including local wildcrafted beeswax â from lip balms, cuticle butter, hand salves & natural deodorant to face moisturisers, cleansers & serum. Based in Oxfordshire, their mission is simple: to put a smile on your face while protecting the planet.
It all began when founder Julie found herself searching for skincare without emulsifiers, preservatives, stabilisers or other processing additives, for her daughter, Neve. Failing to find anything in either mainstream shops or online, and with a background in chemistry and a passion for nature, Julie turned to the beeswax from her familyâs beehivesâand Neveâs Bees was born.
Her belief? If you wouldnât eat it, donât put it on your skin.
Every product is made in small batches with sustainability in mind, using only pure, natural ingredients like beeswax, organic plant oils, natural minerals and essential oils. Nothing synthetic. Nothing hidden. Their bold, cheerful packaging is plastic-free and fully recyclable, and 10% of profits go to wildlife and nature charities.
Today, Neveâs Bees is proud to be Soil Association COSMOS Certified Natural and Organic and is in the process of becoming a B Corpâcertified business, blending natural skincare with a serious commitment to people and planet.
Anara Skincare best-sellers:
Rejuvenating Eye & Face Serum
ÂŁ79
Radiance Moisturiser
ÂŁ75
Replenishing Face Oil
ÂŁ72
Anara Skincare | Gentle skincare to support the well-ageing process
Anara Skincare is designed to simplify skincare. Crafted to be gentle enough for the delicate eye area, face, and neck, while creating a sensory experience and supporting the well-ageing process.
Their ingredients are 99 to 100% plant-based and exclude harsh chemicals, alcohol, and artificial fragrances.
While theyâve chosen not to pursue an official organic certification their products contain 57â92.5% organic ingredients, all carefully selected.
Life Happens Skin Rescue best-sellers:
Skin Relief and Renewal Oil
ÂŁ42.99
Zinc & Camellia Skin Rescue
ÂŁ21.99
Baby Barrier Balm Allergen
ÂŁ11.99
Life Happens Skin Rescue | Allergy-free and nut-free skincare for sensitive skin
Life Happens Skin Rescue’s range is designed to help repair, renew and restore a damaged skin barrier, but also to protect it from becoming further damaged or compromised. Enormous care has been taken to ensure the entire range is allergen- and nut-free. Founder Dr Cheryl Rezek says her purpose was to formulate products with which people could feel safe, in as safe as anyone with an allergy can feel.
This means the products are made predominantly from upcycled seed oils. Common oils such as apricot kernel, sweet almond oil, argan oil and even plum or tomato oil have been excluded. Butters such as babassu have also been left out for the same reason.
Lyonsleaf best-sellers:
Zinc and Calendula Cream
ÂŁ12.99
Mum and Baby Skincare Survival Kit
ÂŁ29.99
Natural Beauty Balm
ÂŁ17.50
Lyonsleaf | water-free skincare for sensitive skin
Lyonsleafâs mission is to provide a skincare product that is suitable for all skin types â especially super-sensitive skin. From field to face, Lyonsleafâs are committed to affordability and a minimal environmental footprint.
Co-founder Vicky Lyonsâ passion for natural living merged with a desire to create skincare products that spoke to the soul. When Vicky, dealing with sensitive skin, found comfort in their homemade calendula moisturizer over harsh steroid creams, it sparked a natural skincare revolution.
Her revelation? Going water-free, ensuring their products are 100% natural.
This philosophy, which they call The Republic of Natural Skincare, guides Lyonsleaf, crafting their blends with home-grown herbs, nourishing plant oils, organic beeswax, minerals, and⊠nothing else!
Their products are predominately UK-grown and 100% UK-made.
Tarro Skincare best-sellers:
Mint and Rose Lip Balm
ÂŁ4
Earth Bar Charcoal & Clay Tallow Soap
ÂŁ7.50
Whipped Glow Skin Balm
ÂŁ18
Tarro | Farm-to-face skincare
Tarro grew from a simple belief: that the best skincare starts at the farm, not in a laboratory. Tallow is a natural, nutrient-rich fat from beef or sheep, making use of a part of the animal that isn’t traditionally sold as prime meat. The important points to note here are that Tarro Skincare uses only tallow from 100% grass-fed animals, from farms that prioritise animal welfare and work in tune with nature. Founder Julie Morrow believes this not only creates effective skincare but also honours the whole animal and aligns with values of sustainability, simplicity, and ancestral wisdom:
“Few ingredients have stood the test of time quite like tallow. Before lab-made lotions and synthetic serums, our ancestors turned to simple, powerful substances straight from nature. Tallow was one of the most effective. It was historically used in cold climates to shield skin from harsh winds and retain moisture in the skinâs barrier layer.”
Tallow from grass-fed animals is particularly prized in skincare due to its high content of fat-soluble vitamins A, D, E, and K, as well as conjugated linoleic acid (CLA) and stearic acid-compounds known for their skin-nourishing and anti-inflammatory properties.
Best UK sustainable suncare brands
Shade sunscreen best-sellers:
Shade Sunscreen SPF25
15ml
ÂŁ6.95
Shade Sunscreen SPF25
100ml
ÂŁ19.95
Shade Sunscreen Duo SPF25
15ml + 100ml
ÂŁ24.95
Shade Sunscreen | all-natural sunscreen
If you’re looking for genuinely natural sunscreen then Shade is one for you. Their multi-award winning mineral-based, broad spectrum all-natural sunscreen is made in the UK with just four natural ingredients â nothing else. Free from the harmful chemicals, Shade is designed to protect both your health and the environment.
Tania Wedin, the founder of Shade, initially created this simple yet effective cream for her daughterâs school days in the sun. It was so popular with friends and family she launched it to the market – and has never looked back.
Shade is SPF25, reflecting 96% of harmful UVA and UVB rays. Plus, it keeps your skin moisturised. Brilliantly, even past its expiry date, Shade remains effective as a moisturiser for itchy skin, insect bites or stings and works as a lip salve in winter or after sun in summer.
Shadeâs product is free from nanoparticles, never tested on animals, and is marine and reef friendly.
Organii’s best-sellers:
SPF 30 Sun Lotion
ÂŁ19.95
SPF 50 Sun Milk
ÂŁ27.95
SPF 15 Face Sun Cream
ÂŁ16.95
Organii | organic mineral sunscreen
Organii is the ultimate family-friendly skincare brand which offers great value, certified organic and natural products. Formulated for your skinâs health, they contain only natural, vegan and cruelty-free raw ingredients sourced as sustainably as possible. The best part? Their products, from body care to baby care, actually work.
For us, the star of the show has to be their suncare range. Their sunscreen, which is available in SPF15, SPF20, SPF30, SPF50, is certified organic and 100% mineral-based. It helps to protects against UVA and UVB rays. It is also water-resistant. Brilliantly, it is free from chemicals that can harm marine life. For example, it is free from synthetic UV filters, silicone, paraffin, mineral oils, parabens and colourants. As an added bonus, it also contains natural plant oils which help to nourish and hydrate the skin.
Organii are certified by Soil Association, The Vegan Society, PETA cruelty-free and Natural Cosmetics Standard (NCS).
Roughly 95% of Organii’s packaging is recyclable (except the pumps in their liquid soaps and sprays). They are working to make this 100% in 2022.
Best UK sustainable bodycare brands
Valley Mist | Online and in-store wellness marketplace
Valley Mist is a natural skincare and wellness brand devoted to harmonising personal well-being with planetary health. Their online store offers everything from protective lip balms in compostable cardboard tubes to upcycled candles made from waste oils, butters, and waxes.
In addition to their own products, Valley Mist also stocks health and beauty items from trusted brands, making it a one-stop shop for eco-conscious consumers.
Valley Mist offers a refill scheme at their Leyland flagship store, where customers can top up household essentials and return glass bottles for reuse.
With a strong ethos of treading lightly on the planet, Valley Mist creates high-quality, natural products while supporting local artisans and minimising waste.
Ben & Anna’s best-sellers:
Soda Deodorant Sticks
ÂŁ7.45
Natural toothpaste with Fluoride
ÂŁ8.95
Equality toothbrush
ÂŁ3.95
Ben & Anna | natural deodorants
Hurrah! Weâve found a natural and sustainable deodorant that actually works.
Well, a couple actually. When it comes to ânaturalâ deodorants, we’ve tried them all… But we have to say, Ben & Annaâs are right there at the top of our faves.
Ben & Anna deodorants, as well as their other toiletry products, are certified by Natrue, registered by The Vegan Society and cruelty-free.
The deodorant is based on bicarbonate of soda, shea butter (organic) and coconut oil. All ingredients are responsibility-sourced, as demanded by their certifications. Their deodorants donât contain aluminium, Parabens, or Phthalates and their products are also microplastic-free.
So, now theyâve gained our trust on the big issue, weâre making our way through trialling their natural soaps, shampoo, conditioner and toothpaste options, too. So far, so good!
FAIR SQUARED’s best-sellers:
Original Condoms
Fairtrade rubber. Vegan.
ÂŁ9.95
Pink Period Cup
Made from Fairtrade rubber.
ÂŁ19.95
Olive Hand Cream
Certified Fairtrade and vegan.
ÂŁ10.45
Fair Squared | intimate natural bodycare
If you’re after natural and ethical intimate body care, FAIR SQUARED is your ultimate go-to shop.
Relying on the power of nature, FAIR SQUARED products are made with 100% natural and sustainably sourced ingredients from trusted, long-lasting trading partners. Their whole collection of products, from hair soaps to body lotion, is made completely vegan, cruelty-free, plastic-free and certified Fairtrade.
Itâs not just about what they are though, but about what they are not. All products are free from genetically modified substances, micro-plastics, palm oil, mineral oils, petrochemicals, synthetic fragrances and artificial preservatives.
Alongside Fairtrade, FAIR SQUARED are certified by Natrue and registered by The Vegan Society, Fair Rubber, FSC, and ClimatePartner. These certifying bodies audit their work processes and supply chains regularly.
We especially love their âintimateâ care product range. It includes menstrual cups (tried and approved by the Live Frankly team) and 100% vegan condoms (along with massage oil and a shea massage candle, if youâre looking for a little romance).
Their shea deodorant is also brilliant, especially if you find that others can clog your pores.
FAIR SQUARED transports all products by sea and road. Their packaging is recyclable. They are now aiming to become 100% plastic-free and a zero-waste brand.
Organyc’s best-sellers:
Organic Cotton Period Pads
For moderate flow.
ÂŁ4.85
Organic Cotton Panty Liners
For light flow.
ÂŁ3.83
Organic Period Pads Night
For heavy Flow.
ÂŁ5.25
Organyc | organic period products
Organyc is a family-run business that has been pioneering organic period products for 15 years.
For those who prefer the comfort of using period pads or tampons, Organyc specialise in disposable period products that are gentle on your skin and the planet.
Did you know that standard menstrual pads can be made of up to 90% plastic? Or that they can contain traces of chemicals like pesticides and chlorine? We were shocked, too.
Organycâs products say goodbye to nasty toxins and synthetics and say hello to sustainably sourced, 100% certified organic cotton â âno perfume, dyes and other junkâ.
Organyc pads and tampons are soft on the skin, hypoallergenic, breathable, and absorbent by nature, and are clinically proven to reduce intimate skin irritations.
They use recycled and recyclable cardboard for their products’ outer packaging. They wrap the individual products themselves in a biofilm derived from non-GMO cornstarch, which is biodegradable.
Organyc are certified by Soil Association, ICEA, Vegan OK, Ecocert, GOTS and Seal of Cotton.
Best UK sustainable make-up bags
Jenerous | Organic cotton make-up bag
Jenerous is a fair trade apparel brand that combines artisan block printing with contemporary style to create beautiful handmade accessories.
Their make-up bags and wash bags are thoughtfully designed featuring internal pockets and drawstring or zip closure and are machine washable.
They are made with organic cotton by artisans in India, in a factory that pays fair wages and has safe working conditions.
Every purchase provides a week’s tailoring training in India.
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