Ethical clothing brands for men 2022: best UK-based brands

At first, it can be pretty hard to find stylish and sustainable ethical menswear. But there are some really great ethical clothing brands for men, once you know where to look. Below are some of our favourite sustainable brands proving that on-trend, stylish design doesn’t need to come at the cost of the earth, our oceans and waterways – or your wallet.

Each of the ethical clothing brands for men offers alternative apparel to the fast fashion industry.

They have all completed a comprehensive questionnaire about their ethical standards from workers in the supply chain to sustainable materials. This means you can be rest assured they are eco friendly and enjoy their high quality offerings.

The best mens ethical clothing brands available in the UK

Neem London

Neem London | sustainable menswear brands | shirts and tees

Neem London is a luxury menswear brand that balances style, comfort and ethics. Their select collection of garments includes staple shirts, jackets and tees that not only look good, but are built to last.

They use materials such as recycled yarn, organic cotton and ZQ Merino wool for their softness and durability.

Brilliantly, as part of their commitment to reduce waste, Neem operate a â€śwear-well” system. This means you can send any of your unwanted 100% cotton items for them to recycle into new shirts.

Neem upholds a transparent supply-chain and has certifications from The Global Recycled Standard (GRS), The Global Organic Textile Standard (GOTS) and OEKO TEX (to ensure fabrics don’t contain substances that are harmful to human health).


Elvis & Kresse

Elvis & Kresse holdall

Elvis & Kresse combines traditional handcraft techniques with modern innovation to create sleek and stylish holdalls, wallets, belts and bags.

Their iconic designs are crafted from unique, reworked hard-wearing materials, mainly London’s decommissioned fire-hoses which they save from landfill by collecting and re-purposing. The thick, durable nature of such material lends itself to creating accessories which look pretty impressive, but are importantly long-lasting and practical, too.

Amazingly, 100% of the raw materials they use are rescued or reclaimed. Today, Elvis & Kresse rescues every rejected hose from every fire station in London, so far amounting to saving a whopping 225 tons of materials from landfill.



Rapanui men's long sleeve top

Rapanui are an all-round cool brand for lovers of the great outdoors. Even Sir David Attenborough gives the brand his seal of approval. Plus, adventurer Sir Ranulph Fiennes wore a Rapanui hoodie to the Antarctic.

They offer all the essentials, such as t-shirts, jumpers, pants and socks. Because they sell them in bundles, shopping couldn’t be easier.

Rapanui operate as a social enterprise on the Isle of Wight and they actively help to combat youth unemployment.

They power their UK factory using renewables. Also, they work with a factory in southern India that is powered by wind and solar energy. They even have a closed-loop water system for dyeing clothes that filters water so well it’s pure enough to drink.


Brothers We Stand

Brothers We Stand men's check shirt

Of all the ethical clothing brands for men, Brothers We Stand most strongly prove that high-quality ethical fashion doesn’t have to be expensive. This is because their organic cotton t-shirts start from just £20.

The Fair Wear Foundation and the Global Organic Textile Standard (GOTS) audit the factories that make the t-shirts in Bangladesh. Additionally, The Brothers We Stand online shop also curates ethical men’s clothing from other brands.

They focus on style but give each item a footprint tab detailing its social and environmental impact.


Yarmouth Oilskins

Having designed and manufactured quality workwear garments for over 100 years, Yarmouth Oilskins are the top of their game.

Imbued with history and tradition, they still craft their garments in their same factory using the original methods and many of their original patterns. 

Their unique, coastal-style collection, originally made as practical workwear, remains true to their traditional designs while displaying a modernised 21st century edge. 

Most of their fabrics are dyed and finished in the UK. Their UK based suppliers are conscious and transparent about their processes. Their team of 20 people are all paid living wage and are entitled to benefits.

The benefit of owning their own factory is that they are able to minimise waste by making small production runs, ensuring they never have more products than they can sell, reduce garments, or have sales to clear over produced stock. They also don’t produce seasonal collections and feature permanent styles. They avoid plastic, and use recycled paper packaging .

Designed and crafted to be kept and treasured for life, their garments – much like their company – get better with age.



WAWWA men's clothing beach shoot

WAWWA is a contemporary unisex outerwear/streetwear/workwear brand with a hippie heart which marries practicality and comfort with a cool edge. 

For urban living, outdoors adventuring or festival fun, their understated, hipster range is a go-to brand for great quality wardrobe essentials: t-shirts, sweatshirts, jackets, hoodies, across body bags, trousers and even the odd bucket hat. Their distinctive rust pull over jacket is definitely a personal favourite. 

Around 95% of the materials they use are sustainably sourced: they use GOTS certified organic cotton, recycled yarn and recycled denim from old garments. Any plastic in their packaging is recyclable, and all their shipping bags and some of their garment bags are compostable.

Authentic in their goal to do good in the world, they even uphold the 1+1 commitment, where they donate socks and hats to homeless shelters and organisations across the UK. 



Unhidden men's clothing

Unhidden is a stylish and adaptive fashion brand that embodies inclusivity. Their capsule collection of shirts and trousers is designed to be body inclusive, size inclusive and customisable for people with disabilities. 

Unhidden leads by example in presenting a new, socially conscious and responsible direction for fashion. They uphold an ethical supply-chain, employing a B Corp certified factory in Bulgaria, which pays their highly skilled garment workers above the living wage, as well as benefits such as paid maternity leave, education, and healthcare.

Unhidden only uses deadstock fabrics and manufacturers committed to reducing waste. Their plastic-free packaging is all recyclable or compostable and sourced from certified UK based companies and their swing tickets are even plantable.



ASKET olive t-shirt

ASKET is a luxury menswear brand specialising in those essential wardrobe basics.

Since we all know one size really doesn’t fit all, ASKET has revolutionised the sizing game, offering clothes in 15 sizes rather than the standard five. Not only do they offer small, medium and large – but also short, medium and long, so you really can find the perfect size for you. 

ASKET aspires to do away with fashion’s seasonal churn by offering a permanent collection of mindfully produced garments made to last. Ambassadors of quality over quantity, Co-founders Jakob Dworsky and August Bard-BringĂ©us only add 3-4 pieces to their collection per year. This highly sustainable business model eliminates overproduction and waste. 

ASKET are continuously working to achieve traceability and transparency within their supply-chain. They select suppliers with long standing expertise who work to implement strict environmental standards as well as ensuring safe, healthy and fair working conditions. Most suppliers hold the GOTS, WRAP, SA8000 and OEKO-TEX certifications. 

Roughly 60% of their collection uses materials of lower impact. They have banned the use of leather, use recycled wool where possible, and for their finer merino knits they use 100% traceable merino wool. The majority of their packaging is made from recycled materials and everything is recyclable. They have also eliminated plastic poly bags across their entire packaging process.


Gung Ho

Gung Ho x The Worldwide Tribe sweatshirt

Gung Ho is a vibrant statement brand with depth. They sell a selection of colourful unisex garments, such as tees and embroidered sweatshirts.

At first glance you might think their clothing is just beautifully illustrated. But take a closer look and you’ll find that each design contains a hidden message of activism. 

Each year, the brand chooses a different issue to bring to our attention. Last year, The Worldwide Tribe collection showcased the issues surrounding displacement, highlighting the human stories behind the stats.

The majority of Gung Ho’s manufacturing takes place in the UK. The only pieces manufactured outside England are the unisex sweatshirts and tees. These pieces are manufactured in Bangladesh a factory certified by Fair Wear Foundation, which ensures high working standards and fair pay. Sweatshirts/tees are then embroidered or silk screen printed in Oxford.

The clothing is made from eco-friendly materials, such as certified organic cotton.

10% of their profits of each item are donated to a given charity. So, you can not only look good, but do good too.


Absolutely Bear

Absolutaley Bear shirt and red polo shirt

Absolutely Bear design simple and stylish staple clothing for the urban man: shirts, polo shirts, t-shirts, sweatshirts, hoodies, jumpers, hats, backpacks and socks. Their range is casual yet well-fitting, inspired by British heritage, designed for city-living and made with respect for nature and the planet. 

They selectively source their pieces from companies and factories that are audited and have various certifications in place: GOTS certified; PETA vegan approved; OCS Blended certified; and OEKO-TEX accredited.

All of their clothing, excluding their knitwear, is made from organic cotton or organic blended cotton. For example, their sweaters are made from 85% organic cotton and 15% recycled polyester. Their knitwear is made up of sustainably sourced 100% cotton from Chenab, lamb’s wool and Italian merino wool. 

For packaging, they use 100% FSC Certified Brown Paper Mailing Bags which are made from 100% sustainable materials, plant-based and plastic-Free. They are 100% reusable, recyclable and compostable and are made in the UK.



TOBEFRANK is a British fashion brand intent on supporting people and the planet with their collections of clothing. Their style is conscious while still being cool, casual, and, importantly, comfy. 

Their supply chain is located in Istanbul, consisting of two main factories that are pioneers in sustainable production processes. Both factories are fully open and transparent with the treatment and fair pay of their workers. They also share TOBEFRANK’s drive to be increasingly ethical and sustainable, one of them on their way to becoming a zero plastic factory.

Each manufacturer is audited in line with a third party auditor. All their supply chain partners have up to date approved audits. TOBEFRANK’s sourcing directory who is based in Istanbul  visits their supply chain partners every day at least seeing each partner every week, so ensures that everything is in accordance with their company ethics.

TOBEFRANK carry GRS, GOTS, OCS, OEKO- TEX certifications. All of their materials sourced in Istanbul are traceable and sustainability sourced. They use organic or recycled fabrics – no compromise. Considering every last detail, even their thread is recycled or organic (to match the main fabric).

They use eco-friendly packaging: compostable bags, sugarcane bags and recycled boxes. All product and barcode stickers are also biodegradable. 


Valentina Karellas 

Valentina Karellas men's knitwear

Valentina Karellas is, well, a designer called Valentina Karellas who creates bold statement knitwear using surplus yarn from the UK. She was recently voted in the list of Top 40 British Knitwear Designers by Make it British.

With originality at her brand’s core, each of her abstract designs is a unique combination of threads. Chunky monochrome stripes abound, while veins of bright blue, burnt orange or canary yellow add a relief of colour. Delicate strings hang loose from the seams, creating a chicly dishevelled look. 

Minimising waste is core to Valentina’s business model when it comes to the design and manufacturing.

Every item is made to order – Karellas designs the clothes, you order it, and then it gets made.


Leticia Credidio

Leticia Credidio Ocean collection

Leticia Credidio is a luxury sustainable sleepwear and loungewear brand made by an Italian-Japanese-Brazilian designer of the same name, who is based in super-trendy East London.

Credidio is heavily inspired by the natural world. Her Ocean collection is a homage to our beloved oceans and coral reefs, which features a unisex Seawater Sustainable T-shirt and Shorts set. This set can be worn as loungewear as well as sleepwear – although they’re so comfortable you just might want to wear them all the time…

All of Credidio’s garments are hand-crafted in Italy by a family-run atelier using organic (GOTS-certified) and sustainable fabrics. 

This set is made with an innovative sustainable and certified seaweed fabric (SeaCell) produced and weaved in Germany. This unique fabric contains nutrients and has a healing effect, calming and moisturising our skin. Don’t mind if we do. And for extra plus points, all the packaging is made from discarded fabrics from a recycling centre in London.


The Driftwood Tales

Dreamed up somewhere in Bali and brought to life in Amsterdam, The Driftwood Tales is a Dutch brand that creates fine and sustainable apparel for the brave and adventurous souls who go wherever the current takes them. Their clothing is designed around the idea of living life to the fullest. 

Their philosophy of appreciating life extends to their ideals of respecting the people who make our clothes and caring for the planet. Hence, they carefully select their manufacturers: Texwin Impex, Tirupur India – Raikjlaksmi Cotton Milss Calcutta, India – KG Denim, India – Homeworkers projects in Badun Bali.

They have visited all their manufacturers, once a year for those in India prior to COVID. and owner Tirzah Laan lives in Bali so works closely together with the suppliers there. He audits the Indonesian supplier himself and the Indian audits are done by GOTS as well as his own agent.

80% of their materials is organic GOTS certified cotton and the rest is deadstock. From India they source organic cotton and deadstock fabric and in Indonesia they source deadstock fabric and linen.Their packaging is made up of recycled plastic or deadstock fabric.


Solios Watches 

Solios Watches has stepped up the watch game with their collection of stylishly minimalist watches featuring an innovative solar design. Their watches are understated and elegant, available in a range of neutral, muted colours as well as rose gold and silver. Brilliantly, their straps are also interchangeable. 

They say: “A Solios is meant for anyone who wants to wear their values on their wrist.”

With sustainability at the company’s core, their solar watches are all powered by clean, renewable energy (solar) and built with components that are easy on the environment. They are the first and only B Corp Certified watch company. 

Solios even take care to use eco-friendly packaging materials during the manufacturing process such as having replaced all plastic protection for the watches with reusable cloth. 

For their packaging, they use FSC certified recycled and recyclable cardboard and eco-friendly alternatives to protective casing like a cork pillow and recycled plastic that is used to hold the watch in place. 

For every watch sold, Solios donate 1% of each sale to support the Rainforest Trust foundation, which protects one acre of Rainforest. 


Ethical clothing brands for boys

My Little Green Wardrobe

My Little Green Wardrobe tartan boys shirt

My Little Green Wardrobe (MLGW) is the brilliant new website that exclusively features ethical and sustainable children’s clothing brands, all pre-vetted, to make it easy for parents to shop more consciously. Think of it as a one-stop shop where you can dress your little man from top-to-toe in good quality clothes. 

Almost all of the clothes sold by My Little Green Wardrobe are made from 100% GOTS-certified organic cotton. Three of their brands are GOTS-certified: MĂĽsli, Kite and Hunter & Boo, with others using a mix of sustainable materials. They only stock swimwear and outerwear made from recycled materials. Both GOTS-certified cotton and Sedex-approved factories ensure workers are paid fair wages.

Their brands implement a variety of eco-friendly practices: using renewable energy; low water usage; no harmful chemicals; being part of clothing recycle schemes; designing clothes to avoid excess fabric waste; using off-cuts of fabric; using post-consumer waste; designing clothes to last and with room to grow. 

The majority of their brands also use compostable poly bags to wrap individual garments. Those that don’t are made from recyclable plastic, which MLGW then recycles. For their own packaging, MLGW use 100% recyclable tissue paper, 100% recycled paper stickers, and 100% recycled/recyclable paper envelopes printed with water-based inks.


Updated by Francesca Carpani, October 2021

About the author

Lizzie Rivera

Lizzie Rivera


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