The best sustainable and ethical menswear brands to add to your wardrobe 

It can be feel hard to find stylish and sustainable ethical menswear. But, there are some really great ethical clothing brands for men, once you know where to look. Of course, the most sustainable thing to wear is what’s already in your wardrobe, but when you need to replace anything, below are some of our favourite sustainable brands proving that on-trend, stylish design doesn’t need to come at the cost of the earth, our oceans – or your wallet.

Each of the ethical clothing brands for men offers alternative apparel to the fast fashion industry.

Each brand has completed a comprehensive questionnaire about their ethical standards from workers in the supply chain to sustainable materials. This means you can be assured in their eco-credentials and simply enjoy shopping for your favourite items from their high quality offerings.

The Live Frankly seal of approval:

These are really good brands, doing good things. To be included in this list, each brand has been given the Live Frankly seal of approval. We are not a certification, but we talk with every brand and ask them to complete a comprehensive questionnaire about their ethical standards before we feature them. No brand is perfect – we’re all operating in an imperfect world – but only purpose-driven brands that are working to change things for the better are allowed on Live Frankly.

We ask that workers’ rights and pay are ensured across the supply chain, that brands use sustainable materials and want to know about their governance structures. This means you can be confident these brands are some of the most ethical and sustainable around. If you have any questions please get in touch.

Men’s sustainable clothing brands: 18 ethical brands you can trust

Best men’s ethical clothing brands at a glance:

Rapanui men's long sleeve top

Rapanui | Sustainable adventurewear

Why we love Rapanui:

  • Rapanui are an all-round cool brand for lovers of the great outdoors.
  • Sir David Attenborough gives the brand his seal of approval, and if that’s not enough, adventurer Sir Ranulph Fiennes wore a Rapanui hoodie to the Antarctic.
  • They offer all the essentials, such as t-shirts, jumpers, pants and socks, and even have bundles that are slightly cheaper. 

Why Rapanui is a better choice:

  • Rapanui operate as a social enterprise on the Isle of Wight and they actively help to combat youth unemployment.
  • They power their UK factory using renewables. They even have a closed-loop water system for dyeing clothes that filters water so well it’s pure enough to drink. Also, they work with a factory in southern India that is powered by wind and solar energy.


The Revivas | Online sustainable marketplace

Why we love The Revivas:

  • The Revivas’ whole USP is to make sustainable fashion the norm and to create a positive social and environmental impact.  
  • They bring together really cool and stylish brands that have met its high sustainable and ethical standards.
  • The collection is super encompassing, including tops, trousers and activewear
  • They’re on a mission to accelerate the shift to sustainable fashion by making it more affordable and accessible for everyone.
  • Brands to shop there include Rewound Clothing, Belu Life and Hexed.

Why The Revivas is a better choice: 

  • You can filter your shopping experience by sustainability values: People Conscious (ethically made, artisan pieces and support good causes), Planet Conscious (organic, responsibly sourced, uses toxic free and recycled materials) and Animal Conscious (vegan and cruelty-free). 
  • To be featured on the site, a product must meet a minimum of being ethically made from the People Conscious category, and meet at least one other value from Planet Conscious and Animal Conscious.
  • For each order, one mangrove tree is planted in Madagascar by Eden Reforestation Projects in partnership with
  • Workers are paid at least the national minimum wage.


Silverstick Beanie

Silverstick | Sustainable outdoorwear

Why we love Silverstick:

  • Silverstick is an outdoor clothing brand that embodies the spirit of adventure. 
  • Their contemporary athleisurewear includes staple hoodies and relaxed joggers, graphic tees and light polo shirts.
  • The brand’s logo is a Silverstick bird, which inspired the founders to follow their sense and love of adventure to create the brand. 
  •  The designs are stylish, durable and comfortable – and they’re fairly-priced, too. 

Why Silverstick is a better choice:

  • The clothing is designed to ‘leave only footprints’.
  • They use GOTS-certified Aegean organic cotton, low impact certified non-toxic natural dyes, and water-based inks.
  • The brand’s accessories, including hats and socks, are made in Britain.
  • Only premium fabrics are used and to ensure durability, the brand stress-tests every garment against so they know it can cope with anything the outdoors can throw at it.


Fleet London salmon pink shirt

Fleet London | Organic shirting and boxers

Why we love Fleet London:

  • Fleet London produces a range of staple men’s shirts and boxers – very working from home chic, if you catch our drift. 
  • Made from sustainably sourced, high-quality cotton, their products stand out as being designed to last.

Why Fleet London is a better choice:

  • Prioritising producing less and producing better quality garments, Fleet London are committed to an ethical slow-fashion business model. 
  • This is reflected in their supply chain where employees are provided with fair pay and safe working conditions.
  • They say: “We will not source any raw material or product from non-democratic countries, nor from countries that allow or encourage slave or forced labour.”

Receive 10% off your Fleet London order with the code: FRANKLY10.

T&Cs: The code can be used for all products. No minimum order and free tracked 1st class shipping throughout the UK.


Shop Like You Give a Damn | Sustainable online marketplace

Why we love Shop Like You Give a Damn:

  • Shop Like You Give A Damn is an online marketplace that, as the name quite literally suggests, makes ethical shopping easy for those who give a damn.
  • Some of our favourite brands include Cariki, Komodo, Kuyichi, Organication and Brava Fabrics.
  • You can filter products by criteria that matter to you most, so you can easily shop inline with your values – or those of the person you’re buying for – whether that’s supporting a social enterprise, or gifts made from recycled or plastic-free materials.
  • Shop Like You Give A Damn say: “We give a damn about the world and invite you to do the same. Shop with compassion. No more than you need. And always vegan, fair and as sustainable as possible.”

Why Shop Like You Give A Damn is a better choice:

  • Everything it sells is 100% vegan, fair and sustainable, while it also champions being inclusive as well as mission-driven businesses. 
  • They encourage customers to shop with passion, and buy consciously rather than making rash purchases.
  • The brand’s staff are all paid a living wage along with benefits.


Navy Roll Top Mini Backpack

The Level Collective | Sustainable outdoor lifestyle apparel

Why we love The Level Collective:

  • The Level Collective’s collection is handmade by independent crafts persons in earthy colours and from organic and natural fibre materials.
  • They design beautiful, functional, timeless outdoor lifestyle goods for everyday wild and urban wanderings, including backpacks, lambswool sweaters, merino wool beanies and socks – to name a few.

Why The Level Collective is a better choice:

  • Everything is made in small batches, mostly in Britain, to keep quality high and minimise waste.
  • Products are made often using analogue processes and only use natural, organic and recycled materials.
  • They pledge a minimum of 3% of their annual profits to support charity partner 3% for People & Planet.
  • They’ve partnered with social enterprise, Mail Out, who provide paid apprenticeship and employment opportunities for adults with learning difficulties.


Hikers wearing Arms of Andes clothing in mountain range

Arms of Andes | Outdoor staples made from alpaca wool

Why we love Arms of Andes:

  • Arms of Andes makes outdoor clothing from high-quality natural Alpaca wool, including t-shirts, hoodies, thermals, jackets, underwear and more. 
  • Their designs stand out for their comfort, style and performance. 
  • Alpaca wool is naturally thermal and moisture-wicking, so it keeps your body warm and protected in extreme weather.
  • It is also lightweight, breathable and sweat-resistant and even has naturally anti-bacterial and odour resistant properties which help you and your clothes stay clean.

Why Arms of Andes are a better choice:

  • The wool is washed with biodegradable detergent and they use natural/low impact fabric-dyes, 100% cotton threads and labels, and OEKO-TEX certified fabric finishing.
  • They produce everything from the fibre to the finished garment all within Peru, removing air miles from the production process. 
  • This is possible as they have their own manufacturing studio where production is overseen by one of the brand’s co-founders. 
  • All employees receive a living wage and benefits in line with Peruvian law. 


Brothers We Stand | sustainable fashion | what is transparency

Brothers We Stand | Online sustainble and affordable marketplace

Why we love Brothers We Stand:

  • Of all the ethical clothing brands for men, Brothers We Stand strongly proves that high-quality ethical fashion doesn’t have to be expensive. 
  • The marketplace platform really prides itself on making sustainable clothing affordable, which is evident as their organic cotton t-shirts start from just £20.
  • As well as having its own brand of clothing, it also includes Silverstick, Elvis & Kresse, Yarmouth Oilskins, Brava Fabrics and NWHR.
  • Additionally, The Brothers We Stand online shop also curates ethical men’s clothing from other brands.

Why Brothers We Stand is a better choice:

  • Brother’s We Stand curates every product listed on their site for both style and sustainability
  • The Fair Wear Foundation and the Global Organic Textile Standard (GOTS) audit the factories that make the t-shirts in Bangladesh. 
  • They focus on style but give each item a footprint tab detailing its social and environmental impact, as well as how that brand could improve.


AYA sustainable clothing for men and women

AYA | Luxurious staples

Why we love AYA:

  • AYA is an up-and-coming lifestyle brand selling a range of high quality yet affordable staple tops and underwear for men and women.
  • This clothing brand is all about putting people and the environment first. 
  • Made from luxury materials like royal alpaca wool and organic pima cotton, their garments are not only super soft on your skin, but gentle on the planet, too. 

Why AYA is a better choice:

  • As the sister brand to Arms of Andes, everything is made in just one country – Peru.
  • Even cooler yet, their garments are made in AYA’s own studio, which allows for more innovation and traceability in their production.
  • The quality of their materials also ensures a more long-lasting design, so you can really get the most out of these everyday items.


Pitod | Genderless casual clothing

Why we love Pitod:

  • Pitod is an inclusive fashion brand that produces high-quality casual wardrobe staples, from graphic tees to hoodies, sweatshirts to joggers.
  • The designs are timeless, versatile and made-to-last from organic and recycled materials. 
  • They believe “the frame we are born in does not define who or what we are” and that’s why they produce genderless everyday clothing designed to be worn by anyone, regardless of their gender identity.

Why Pitod is a better choice:

  • Pitod’s mission is to give back to the planet and empower the people that work on it.
  • Items are produced in a single factory, Stanley Stella in Bangladesh, which was carefully selected for their high sustainable, fair trade and ethical standards as well as their use of only organic and/or recycled materials. 
  • The factory is audited yearly and is certified to pay employees at least a living wage.
  • Pitod are also 1% for the planet members.


Project Cece | Online sustainable marketplace

Why we love Project Cece:

  • Project Cece is the largest online marketplace for stylish and ethical clothing in Europe, which has more than 400 brands, and is still growing.
  • Project Cece does all the hard work of researching and curating a collection of feel-good fashion, by bringing together lots of different sustainable brands into one platform.
  • Some of the brands on the platform include MUD Jeans, Po-Zu, Brava Fabrics and Komodo.

Why Project Cece is a better choice:

  • To be featued on Project Cece, brands must fall into at least one of these five categories: be fairtrade; use eco-friendly practices and/or materials; are vegan; support a good cause; produced in Europe. 
  • Each brand is vetted and must meet Project Cece’s criteria (with a minimum of being Fair Trade and environmentally friendly) to be featured on the website.
  • As brands are forever growing and progressing, they’re often revisited and if a brand’s standards slip, it is removed from the platform.


Yarmouth Oilskins sustainable menswear

Yarmouth Oilskins | Sustainable work and casualwear

Why we love Yarmouth Oilskins:

  • Having designed and manufactured quality workwear garments for over 100 years, Yarmouth Oilskins are at the top of their game.
  • Imbued with history and tradition, they still craft their garments in their same factory using the original methods and many of their original patterns. 
  • Their unique, coastal-style collection, originally made as practical workwear, remains true to their traditional designs while displaying a modernised 21st century edge. 

Why Yarmouth Oilskins is a better choice:

  • Most of their fabrics are dyed and finished in the UK.
  • Their UK based suppliers are conscious and transparent about their processes. 
  • The benefit of owning their own factory is that they are able to minimise waste by making small production runs, ensuring they never have more products than they can sell, reduce garments, or have sales to clear over produced stock. 
  • They also don’t produce seasonal collections and feature permanent styles.
  • They avoid plastic, and use recycled paper packaging.
  • Designed and crafted to be kept and treasured for life, their garments – much like their company – get better with age.
  • Their team of 20 people are all paid living wage and are entitled to benefits.


WAWWA | Streetwear

Why we love WAWWA:

  • WAWWA is a contemporary unisex outerwear/streetwear/workwear brand with a hippie heart which marries practicality and comfort with a cool edge. 
  • For urban living, outdoors adventuring or festival fun, their understated, hipster range is a go-to brand for great quality wardrobe essentials: t-shirts, sweatshirts, jackets, hoodies, across body bags, trousers and even the odd bucket hat. 
  • Their distinctive rust pull over jacket is definitely a personal favourite.

Why WAWWA is a better choice:

  • Around 95% of the materials they use are sustainably sourced: they use GOTS certified organic cotton, recycled yarn and recycled denim from old garments. 
  • Any plastic in their packaging is recyclable, and all their shipping bags and some of their garment bags are compostable.
  • Authentic in their goal to do good in the world, they also uphold the 1+1 commitment, where they donate socks and hats to homeless shelters and organisations across the UK. 


Unhidden | Inclusive clothing designs

Why we love Unhidden:

  • Unhidden is a stylish and adaptive fashion brand that embodies inclusivity.
  • Their capsule collection of shirts and trousers is designed to be body inclusive, size inclusive and customisable for people with disabilities. 
  • Unhidden leads by example in presenting a new, socially conscious and responsible direction for fashion.

Why Unhidden is a better choice:

  • They uphold an ethical supply-chain, working closely with a factory in Bulgaria, which pays their highly skilled garment workers above the living wage, as well as offers benefits such as paid maternity leave, education, and healthcare.
  • Unhidden only uses deadstock fabrics and manufacturers committed to reducing waste.
  • Their plastic-free packaging is all recyclable or compostable and sourced from certified UK-based companies. Their swing tickets are also plantable.


Valentina Karellas | Sustainable knitwear

Why we love Valentina Karellas:

  • Valentina Karellas creates bold statement knitwear using surplus yarn from the UK. 
  • With originality at her brand’s core, each of Valentina’s abstract designs is a unique combination of threads. 
  • Bold and bright colours feature heavily in the collection, which includes jumpers, dresses, beanies and mittens in super soft and natural materials. 

Why Valentina Karellas is a better choice:

  • The brand’s zero waste ethos is showcased on Valentina Karellas garments with delicate strings that hang loose from the seams, creating a chicly dishevelled look.
  • The cashmere is sourced from a UK family-run business, and is ethically produced following nomadic farming methods in Mongolia.
  • The goats the cashmere is sourced from are not entirely sheared, which leaves them cold in winter. Instead, only the hair from the chin down to the neck is sheared, which is also the softest material.
  • Valentina uses hand powered vintage knitting machines, meaning every piece uses zero energy.
  • Each item is made to order and any tiny fibres are gathered, collected and used for visible mending projects, a service offered to improve the longevity of pieces.


Leticia Credidio Ocean collection

Leticia Credidio | Sustainable sleepwear

Why we love Leticia Credidio:

  • Leticia Credidio is a luxury sustainable sleepwear and loungewear brand made by an Italian-Japanese-Brazilian designer of the same name, who is based in super-trendy East London.
  • Credidio’s work is heavily inspired by the natural world and nature, including her winter birds collection and her ocean collection, paying homage to our beloved oceans and coral reefs.
  • The ocean collection is made with an innovative sustainable and certified seaweed fabric (SeaCell) which contains nutrients and has a healing effect, calming and moisturising our skin.
  • Both collections can be worn as loungewear as well as sleepwear – although they’re so comfortable you just might want to wear them all the time…

Why Leticia Credidio is a better choice:

  • All of Credidio’s garments are hand-crafted in Italy by a family-run atelier using organic (GOTS-certified) and sustainable fabrics. 
  • All of the packaging is made from discarded fabrics from a recycling centre in London.


Main image: WAWWA Clothing

About the author

Emma Henderson

Emma Henderson

Emma Henderson is a freelance writer and editor and has been a journalist for 10 years, where for most of that time she worked at The Independent. She specialises in food and drink, covering everything from plastic free tea to sustainable fishing. She was the Editor of IndyEats, The Independent's digital food magazine. She writes widely about sustainability, ethics and greenwashing in food and beyond.


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