The Cambridge Dictionary definition of greenwashing is: “Behaviour or activities that make people believe that a company is doing more to protect the environment than it really is.”
With all the labels – 'natural', 'local', 'free range', 'barn reared', etc – that are used in the food industry, it can be difficult to know what exactly you're buying. Let alone how good it really is for you, for animals and for the planet.
We've done the hard research for you, so you can be sure of what to look out for and what to be wary of when you next go food shopping.
Do you know what’s fuelling the pressure on our seas? – Our growing demand for fish. Global human consumption of seafood has doubled since 1980 and it continues to rise. These days, it would feel reassuring to see that almost every brand of fish – fresh, frozen or canned – is ‘sustainable seafood’ in some […]