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Beauty Ingredients

We’ve all heard the saying “It’s what’s on the inside that counts”. Well, when it comes to the ingredients in our skincare, it couldn’t be more true.

The skin is our biggest organ. Yet even those of us who are conscious about what we eat slather our skin with a whole bunch of harmful chemicals – which are then absorbed into our bloodstream – without even really thinking about it.

Most of us are not scientists and it’s really difficult to read an ingredients list and understand what’s harmful for us and what’s not...

That's why we do the hard work for you, finding brilliant natural ingredients for you to look out for and naming and shaming the ones to avoid.

Of course, there is also a wealth of ingredients that aren’t necessarily harmful to people, but they are sourced unethically and/or are destructive to the environment.

For instance, did you know that Oxybenzone, a popular ingredient listed in sunscreens, is said to act as hormone disruptors and cause sex change in fish, reduce their growth or egg output and destroy coral reefs around the globe? Researchers found a single drop in 4.3 million gallons of water — about six and a half Olympic-size swimming pools — is enough to be deadly to coral.

Another one to watch out for is Palm Oil which is found across a staggering amount of products. Palm Oil is linked to huge deforestation and human and animal rights abuses because huge swathes of land are being cleared to make way for plantations.

And these are just two examples...⁠

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