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Transparency

Why is transparency in the fashion industry so important? Well, the argument is this:

When fashion brands publicly share details of their supply chain – from where they source materials to how these are sewn together and by who – it means they can be held accountable for how their clothes are made.

Transparency also helps us as consumers to ensure our choices really count. With brands being transparent, we can make better, more informed purchasing decisions and are less likely to fall prey to clever marketing (greenwashing).

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