What is Fast Fashion?

'Fast fashion' is a term used by the industry to refer to the cheap, trendy clothing that takes ideas from the catwalk and celebrity culture and rolls them out to the high street at ridiculously fast speeds.

The speed and scale at which many brands produce fast fashion comes at a huge cost. Not for us as consumers, given the low price tags we enjoy nowadays. Nor for the celebrities who earn loadsa mullah endorsing fast fashion brands. But, for the people making these clothes and the polluted environments where they are forced to live and work. And that price is a lot higher than you might suspect…


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