BIRDSONG: WHAT IS IT?
Birdsong collections are all about genuinely original clothes. Think bright colours, edgy silhouettes and original prints made from natural fabrics.
Striped dresses, block colour jumpsuits and hand printed trousers are designed for women who like their clothes to be as visionary and thought-provoking as they are.
Soft, organic slogan tees embroidered by Mona, who teaches local women and adults with learning disabilities in her community from Bow Sewing Centre. Chunky crochet in greys and greens made by ‘Georgie and Liz’ in Enfield; there’s everything you need to take you from mates to dates, and it’s all expertly made to last by women in the UK.
BIRDSONG: HOW SUSTAINABLE IS IT?
Birdsong’s mantra is one we couldn’t be more on board with: ‘Dress in Protest.’
This means no Sweatshops, no Photoshop.
Addressing the issue that many women in poorer countries are the ones paying the price for cheap high street clothes, the brand refuses to use factories that pay below minimum wage and employs the skilled hands of women’s groups and charities instead. These women makers face barriers to employment in the UK, but Birdsong pays them a fair wage.
As a result, Birdsong’s founders know every woman in the supply chain.
Most Birdsong garments are hand cut, sewn and finished by Tower Hamlets-based social enterprise Stitches in Time. Tower Hamlets has the highest rate of child poverty in the UK and these creative projects are designed to empower individuals and build strong and inclusive communities. All the charities Birdsong works with provide training, living wage work, and emotional support.
Finally, all their orders are packed in recycled, eco-friendly packaging by adults with learning disabilities in Camden. Tick, tick and tick.
BIRDSONG: WHERE CAN I BUY IT?
Get your pretty little selves over Birdsong’s website, where you can find out more and see the full collection.