#DressFrankly
The best ethical clothing brands for men
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LIVE FRANKLY FASHION FAVOURITES

The Natural Edition
The Natural Edition creates its understated clothing with completely organic cotton for, long-lasting quality, a brilliant fit and a luxe feel
Vildnis
For the ultimate capsule wardrobe, look no further than Vildnis. These clothes are as cool as they come – and never compromise on ethics
Valentina Karellas
Independent London-based brand Valentina Karellas uses unloved yarns to create much-loved unique, handmade knitwear
Leticia Credidio
Leticia Credidio knows the power of good rest – which is why her luxe loungewear will have you drifting off faster than you can say... Zzzz
Gung Ho London
Environmental issues lie at the core of this brilliantly creative and brilliantly ethical fashion brand, where bright, bold prints reign supreme
SUSTAINABLE FASHION STORES:

Mi Apparel
Mi Apparel was founded on the belief that fashion is fun, beautiful, radical and rebellious – as well as ethical and transparent
Project Cece
Europe's largest fashion marketplace proving sustainable clothing can be easy, fun and not break the bank
One Small Shop
One Small Shop is a 100% vegan shop, offering natural skincare and ethically made clothing, accessories and homewares
69b Boutique
69b Boutique is a one-stop bricks-and-mortar shop on East London's Broadway Market, selling stylish, sustainable clothing
Brothers We Stand
Brothers We Stand holds every brand it works with to high welfare standards, and works to reduce its environmental impact
VIEWS FROM THE INSIDE:

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GOOD JEANS:

Hiut Denim Co
Hiut Denim Co lovingly creates seriously high-quality jeans with a slow fashion ethos... in the unlikely town of Cardigan in Wales
Outland Denim
Outland Denim's jeans are Meghan Markle's favourite for a very good reason – they look good, do good and are made to last
MUD Jeans
The right pair of jeans is a style staple, and Mud has you covered no matter what you're after – and you can rent your jeans, too
Nudie Jeans
Nudie Jeans creates great-looking denim that will last through wear and tear, while maintaining a strong focus on the welfare of its workers
Monkee Genes
Monkee Genes is on a mission to make ethical products more accessible, which means you can buy the perfect pair of jeans for just £50...
FASHION BRANDS FOR HIM:

Outland Denim
Outland Denim's jeans are Meghan Markle's favourite for a very good reason – they look good, do good and are made to last
Brothers We Stand
Brothers We Stand holds every brand it works with to high welfare standards, and works to reduce its environmental impact
MUD Jeans
The right pair of jeans is a style staple, and Mud has you covered no matter what you're after – and you can rent your jeans, too
Nudie Jeans
Nudie Jeans creates great-looking denim that will last through wear and tear, while maintaining a strong focus on the welfare of its workers
Cauz clothing
Cauz donates £5 from every sale to a children's charity. And that's just for starters – read more to find out about its ethical initiatives
Hiut Denim Co
Hiut Denim Co lovingly creates seriously high-quality jeans with a slow fashion ethos... in the unlikely town of Cardigan in Wales
Project Cece
Europe's largest fashion marketplace proving sustainable clothing can be easy, fun and not break the bank
ECOALF
Newsflash! Ethical puffa jackets and outdoor gear exist. Put your purchasing power to seriously good use with eco warriors Ecoalf
The Level Collective
An independent clothing brand taking you from city to country, celebrating British makers and championing good causes
Rapanui
Isle of Wight-based Rapanui is on a mission: to eradicate waste from the fashion industry. How? You'll just have to read about it...
UNDERWEAR BRANDS LAID BARE:

People Tree
People Tree is one of the OGs of ethical fashion, and its collections have stood the test of time thanks to their contemporary style
Rapanui
Isle of Wight-based Rapanui is on a mission: to eradicate waste from the fashion industry. How? You'll just have to read about it...
One Small Shop
One Small Shop is a 100% vegan shop, offering natural skincare and ethically made clothing, accessories and homewares
Lara Intimates
Lara Intimates' structured yet sexy underwear will make any body feel beautiful – and it's made ethically in London to boot
ALL FASHION BRANDS:

ECOALF
Newsflash! Ethical puffa jackets and outdoor gear exist. Put your purchasing power to seriously good use with eco warriors Ecoalf
The Natural Edition
The Natural Edition creates its understated clothing with completely organic cotton for, long-lasting quality, a brilliant fit and a luxe feel
Outland Denim
Outland Denim's jeans are Meghan Markle's favourite for a very good reason – they look good, do good and are made to last
Lara Intimates
Lara Intimates' structured yet sexy underwear will make any body feel beautiful – and it's made ethically in London to boot
People Tree
People Tree is one of the OGs of ethical fashion, and its collections have stood the test of time thanks to their contemporary style
Elvis & Kresse
Iconic accessories brand Elvis & Kresse makes cool clutches, holdalls and much, much more out of discarded London fire hoses
Mi Apparel
Mi Apparel was founded on the belief that fashion is fun, beautiful, radical and rebellious – as well as ethical and transparent
MUD Jeans
The right pair of jeans is a style staple, and Mud has you covered no matter what you're after – and you can rent your jeans, too
Hiut Denim Co
Hiut Denim Co lovingly creates seriously high-quality jeans with a slow fashion ethos... in the unlikely town of Cardigan in Wales
Patagonia Outdoor clothing
Patagonia says it's 'in business to save our home planet', creating legendary outdoor gear with a pioneering approach
BEST FOR JEWELLERY AND ACCESSORIES:

Valentina Karellas
Independent London-based brand Valentina Karellas uses unloved yarns to create much-loved unique, handmade knitwear
Project Cece
Europe's largest fashion marketplace proving sustainable clothing can be easy, fun and not break the bank
69b Boutique
69b Boutique is a one-stop bricks-and-mortar shop on East London's Broadway Market, selling stylish, sustainable clothing
See Me jewellery
See Me's bold jewellery is made by women who have survived violence, teaching them vital skills to support their families
Yala Jewellery
Beautiful African-inspired sustainable modern jewellery, creating financial opportunities for artisans in Kenya.
People Tree
People Tree is one of the OGs of ethical fashion, and its collections have stood the test of time thanks to their contemporary style
Gung Ho London
Environmental issues lie at the core of this brilliantly creative and brilliantly ethical fashion brand, where bright, bold prints reign supreme
The Level Collective
An independent clothing brand taking you from city to country, celebrating British makers and championing good causes